Description
How does a science abstract become an international news story? NA2 discusses the need for dissemination and the impact that it can have for the grid community using the example of an abstract from the EGEE 4th User Forum that became a full page feature in the London Times. Domenico Vicinanza, the scientist involved discusses his experiences with the media, with additional insight from a journalist from New Scientist.
The session concludes with a hands on section where the participants will work in small groups to review the abstracts from the conference and pick out a demo or poster that could be newsworthy. The presenters will lead them through creating a press release and/or an iSGTW news item. The leader of each group will finally present which item they chose, why, and how they would publicise it. The journalist will also pick out their preferred item and approach and discuss why they felt it was newsworthy.
