Doing sales in a startup is extremely hard. You’re trying to sell an incomplete product or service and no reference customers to point to – all while knowing that you’ll run out of money in the next 18 months.
In 2014, Alexander co-founded TIND (CERN spin-off company). He never saw himself as a typical “sales guy”, nevertheless, Alex has closed deals worth more than $2.5M over the past two years. For our next EM-U, he will share his learnings, covering many key aspects of startup selling, including:
- How to acquire your first customers
- The basics of complex/enterprise sales
- Why founders need to be selling (from day one)
