15-18 September 2015
Hotel Schweizerhof, Saas-Fee
Europe/Zurich timezone

Powering a Player-First Culture with Massive Gameplay Data: A Sneak Peek at Data and Electronic Arts

17 Sep 2015, 09:00
Hotel Schweizerhof, Saas-Fee

Hotel Schweizerhof, Saas-Fee

Haltenstrasse 10 Saas-Fee
Presentation Presentations Presentations


Navid Aghdaie (Electronic Arts)


As one of the largest game developers and publishers in the world, Electronic Arts serves tens of millions of players on a daily basis. These players interact with us across the world, playing dozens of games covering many genres, running on multiple gaming platforms. At EA, data collected through these diverse interactions is used to drive evidence based decisions across the company and power data services which help optimize the games for delighting the players. In this talk we will look at data usage at EA, the large scale platform that powers it, and closed-loop systems and predictive analytics used for optimizations.

Primary author

Navid Aghdaie (Electronic Arts)

Presentation materials