Jul 24 – 28, 2017
Other Institutes
Canada/Eastern timezone

How to translate (A, Z) → (A, Z + 2) + 2e- into a Public Knowledge?

Jul 27, 2017, 1:15 PM
Executive Learning Center

Executive Learning Center

Contributed talk Outreach Outreach


Dr Hoi Cheu (Laurentian Univeristy)


This presentation will outline the basic rhetorical principles for successful translation of scientific ideas into public knowledge. It will specifically focus on the definition of humans as a “Story Species” and demonstrate the art of science communication by turning the neutrinoless double beta decay equation into an intelligent story.

Primary author

Dr Hoi Cheu (Laurentian Univeristy)

Presentation materials