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SUMMARY:EM-U #70: From high-tech to real added value - how to continuously
  gain insights to better sell your product
DTSTART:20181023T160000Z
DTEND:20181023T170000Z
DTSTAMP:20230922T233829Z
UID:indico-event-761333@indico.cern.ch
DESCRIPTION:You may have understood it already\, the solution to this is a
 sking why\, over and over again\, in order to improve your value propositi
 on. It seems quite obvious. But while you quite easily can assume what you
 r value proposition will be\, it can take months - even years - before you
  truly understand what matters to a customer. \n\nHan Dols\, from CERN K
 T\, will give you some real life cases from his own experience to demonstr
 ate how the 'real added value' often is not obvious at all and how your s
 ales pitch often turns out to be wrong\, especially when bringing new inn
 ovative applications to the market .\n\nHan Dols\, Knowledge Transfer Off
 icer in the CERN Knowledge Transfer group\, has currently the responsibi
 lity for business development and building industrial partnerships at CERN
 . He started his career working in industry in 1994\, and has since then 
 gained deep experience in leading and developing technology projects in t
 ight collaboration with partners and customers. Among other things\, Han h
 as worked 15 years at DSM\, a global company in the material and life sci
 ence industry\, leading strategic marketing planning for various industri
 al segments. Fun fact 1: Although he has worked in industry for the most p
 art of his career\, Han actually studied physics. Fun fact 2: Han also has
  a very interesting startup.\n\nGet ready for an interactive EM-U!\n\nhttp
 s://indico.cern.ch/event/761333/
LOCATION:CERN IdeaSquare
URL:https://indico.cern.ch/event/761333/
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