HOP - Communication Subgroup Meeting

Thursday 6 Apr 2023, 11:00 → 12:00 Europe/Zurich

Videoconference - Zoom

Ana Godinho (CERN)

This subgroup works on the communication strategy of the HOP project.

 

Notes from meeting of 6 April 2023:

1) Date for launch of the project

• We agreed to move the launch + registrations to mid-September - immediately after the start of the school year (expected to be during the week of 11 September).
• For our next meeting: identify a specific date
• CERN to send comments on the MoU with the Ministry fo Education - necessary to tap into ministry channels to reach teachers.

2) Status of the website 

• Illustrations: Francesca will contact the illustrator for his availability to produce 3-4 illustrations for the website. Will provide him photos from the pilot trainings, for inspiration
• The locations for the trainings are finalised. Francesca will follow up with Margherita for their inclusion on the website. registration will done via Indico. 
• Work on the website will continue, now with a view for completion before the summer break

3) Press release and media kit

• Have the final version (fully approved and signed-off by all partners) by mid-July.
• Marco will send a draft for comments and edits
• Media kit will include photos form the pilots and also photos and video of the kit being used in a school, with students. Action on Agnelli Foundation to organise session with the kit in a shool: idnetify the school, the teacher, photography and video recording. 

4) Preparation of video testimonials of teachers taking part in the pilots - to be used on the website, as part of the media kit and on social media

• Video testimonials will be collected at each of the pilots: format should be casual, with project roll-up in the background.
• Daniele will circulate proposals of questions to ask the teachers. Aim of the videos is to encourage other teachers to take part in the training and use the kit with their students
• Recordings at pilots: INFN at Frasctti and in Naples; Agnelli Foundation in Turin
• CERN will carry out editing and post-production on footage received. 

5) Social media plan

• At the next meeting we will assign a lead for the social media plan

6) Next meeting

• In the week of 22 May. Please fill in the Doodle: https://doodle.com/meeting/participate/id/dy9XgJnd