What do we mean by “CERN Ambassador”?
• Internal vs external?
• Alumni, current members of personnel?
• Voluntary role vs nominated role?
• Representative vs advocate vs expert speaker?
• Others?
From PRD:
- CERN management
- CERN scientists giving interviews to media or social media visitors
- Specific FCC ambassadors
- CERN scientists being part of our social media champions group such as Clara Nellist - scientists who are also influencers
- External influencers/ content creators that we invite to come to CERN (as we invite them we pay their trip/accommodation) - the aim being to create a longterm relationship with them and use them to cover our news and engage with their audiences.
- External influencers/ content creators who ask to come (we don’t pay for their visit to CERN) - the aim is the same as the other influencers.
From ECO-Global Outreach
- Alumni
- Current Members of Personnel (members of the Network)
- Artists (Arts at CERN)
Others,..
** For all of them, we would need common key-messages/training, even if after they are declined depending of the audience but the main messages should remain the same for all of them (and this overlaps with Julia’s task force about wording/key messages about HL-LHC and FCC for CERN guides).
Agreement on 2–3 strategic objectives the programme must serve.