Jul 4 – 11, 2012
Melbourne Convention and Exhibition Centre
Australia/Melbourne timezone
ICHEP2012 - 36th International Conference for High Energy Physics

Social Media in Science Communication

Jul 7, 2012, 11:00 AM
Room 217 (Melbourne Convention and Exhibition Centre)

Room 217

Melbourne Convention and Exhibition Centre

Melbourne Australia
Parallel Sessions Track 15. Education and Outreach Room 217 - Education & Outreach - QCD, Jet, Parton Distributions - TR15&6


Mrs Claudia Marcelloni De Oliveira (Lawrence Berkeley National Lab. (US))


We demonstrate social media in action along with a panel discussion on how you could benefit from using these platforms to better engage with your audiences. Social media are increasingly used as tools for science communication by science journalists and writers, by scientific organisations and laboratories, as well as by scientists themselves. These media offer many advantages over traditional methods of communicating, which are usually unidirectional. Social networks encourage dialogue and allow the general public as well as members of the press to have an open and personal conversation with scientists at the forefront of human knowledge.


Goal: Inspire physicists to use social media to engage with the general public, teachers and students, and members of the press.

1) Intro: presentation including the activities on the “outreach corner” (5’)
2) Panel: The panel will be a virtual panel, with participants connecting via Google+ and the Hangout being broadcast publicly (5’ each panelist)
3) Discussion: Questions will also be taken via Twitter. (10’) or more if the session can be longer

Primary authors

Achintya Rao (Fermi National Accelerator Lab. (US)) Mrs Claudia Marcelloni De Oliveira (Lawrence Berkeley National Lab. (US))

Presentation materials

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