EM-U #33: The secrets to "startup selling"

61-1-007 - Room B (CERN)

61-1-007 - Room B


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Doing sales in a startup is extremely hard. You’re trying to sell an incomplete product or service and no reference customers to point to – all while knowing that you’ll run out of money in the next 18 months. In 2014, Alexander co-founded TIND (CERN spin-off company). He never saw himself as a typical “sales guy”, nevertheless, Alex has closed deals worth more than $2.5M over the past two years. For our next EM-U, he will share his learnings, covering many key aspects of startup selling, including: - How to acquire your first customers - The basics of complex/enterprise sales - Why founders need to be selling (from day one)
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