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The identification of the flavour of hadronic jets is critical for collider physics phenomenology. It allows to identify specific scattering signatures, and at the same time suppress the contribution from background processes. In this talk I will summarise recent theoretical progress on this topic, before considering the following case study -- the production of a Z boson in association with a charm jet at forward rapidities in pp collisions. I will conclude by discussing the experimental feasibility of such theory-inspired jet algorithms.