The kick-off meeting of the SLHC-PP project assembles all participating institutes to discuss the scientific program with emphasis on ideas and plans for the first year of the project. The workshop is open to everyone interested in the international R&D effort towards the LHC luminosity upgrade. The morning of 9/4 is devoted to public overview talks on the SLHC physics, accelerator and detectors. The meeting comprises parallel sessions devoted to the work plans within the individual work packages, as well as plenary session where the program of work will be presented. A closed management meeting of the Governing Board will also take place. Participants are requested to register on the indico page. Registration is not required for the plenary presentations in the morning of 9/4.