Knowing Vub accurately and with meaningful uncertainties is important for testing the standard model at B factories and for increasing the sensitivity to new physics. I discuss briefly the prospects for a precise and model independent determination of Vub from exclusive B decays using flavour symmetries. I also explain which regions of the inclusive b Æ u phase space (and why) may give the best determination of Vub, being insensitive to non-perturbative effects. I hope to balance the talk between a review and a more theoretical discussion of recent work on inclusive decays.