Since 1997 a large number of charmless hadronic rare B decays have emerged at CLEO, sometimes without warning like the huge B > h' K and h' + Xs modes, and have stimulated tremendous theoretical development. We review the highlights of 1997-2000, and give a projection for what may emerge in the next 3 years, the era of B Factories. Main topics to be covered are: the story of large g and factorization as indicated by data; possibility of final state interaction phases; direct CP violating asymmetries; some (sometimes perverse) New Physics probes and prospects; charmless baryonic modes; etc. We will cover full ground of strong (e.g. B > f K), electromagnetic (e.g. B > rg) and electroweak penguins (e.g. B > K* l+ l-).