Description
In this workshop we would like to present three case studies from Norwegian libraries, describing what they have done to get to know their users (internal and external) and promote the library and its services.
Innlandet Hospital Trust
This medical library has developed a strategy on how to make the library become a crucial service to the institution. During this process they have made sure their board was supporting them in the effort, and have managed to marked the library and the expertise they can offer the institution and their users.
Østfold University College
In order to better meet users’ expectations and be able to convey their message, this library has involved students in the process of marketing the library and its services. It is interesting to see that we as librarians often use a very different language and terminology from that of our users.
Norwegian University of Science and Technology
The libraries at this university have worked hard at giving their users a good first impression. They have made use of videopresentations as well as getting fellow students to write about thier experiences with using library services.
During the workshop we would like to discuss how we can analyze if the services we are offering are what our users need, and ideas on how we can maximise the use of library resources. We suggest a discussion focusing on different user groups: external (students, researchers etc.) and internal (overall institution, board etc.).
We hope that this workshop will prove to be an excellent possibility to share ideas, experience and thoughts.
