Skills Transfer Session #2 | How to use video as a freelancer - Phone edition

Saturday 27 Oct 2018, 10:00 → 13:00 Europe/Zurich

3179/R-E06 (CERN)

Harri Toivonen (Helsinki University of Technology (FI)), Melanie Krawina (Vienna University of Technology (AT))

Nowadays, personal branding and user engagement is becoming more and more important for freelancers and entrepreneurs. Video is becoming increasingly important to your brand message and user engagement - In fact, video will represent 80% of all internet traffic by 2012*.

So how can you use this technology for your benefit? Natalia Anderson, presenter, Youtuber, and DJ, will present video as a branding tool and give us practical guidelines on how to make video work for you. Having a basic knowledge of how to film and present yourself is a useful skill that will help you grow or your audience. Her presentation will cover the DIY approach, filming setup, and beneficial hacks. Afterward it is your time to shine: You will create your own video message and receive feedback from Natalia and the group.

The best of it all? You just need your phone! Because the best camera is the one that's with you - So let's get the most out of your smartphone.

The Presenter

Natalia Anderson is a freelance presenter, Youtuber (Tuneful TV) and DJ from London with a passion for creating entertaining content for an online audience. Over the years Natalia has hosted backstage at music festivals, created one off radio shows for BBC London Radio and most recently presented the flagship music show for Virgin Media on UK television. She continues to work with small business as a producer of online video content.

The Agenda:

• 10:00: Welcome and Introduction
• 10:05: Theory 
  • Steps to make video work for you and how to instantly shoot better videos with your phone. Given by Natalia
• 10:40: Practice
  • Teams of 2 are formed, that have to choose a video category and work on the script. Categories can either be selected individually or are given by us (e.g. job interview, the pitch, sales ...). 
  • Each team will work on a script and produce a video
• 12:00: Presenting Back, Feedback and Wrap Up
  • All videos are being presented and group feedback will be given
  • Feedback for the speaker and the organisation

What you need to bring with you:

1. Smartphone (iOS/Android)
2. Phone charger
3. Free Storage on your Phone
4. (if available) Selfie Sticks/Tripod

 

About the Venue

Directions on how to get to CERN you can find here: https://home.cern/directions

When on CERN site, you can find the meeting venue Ideasquare with this Google-map: https://goo.gl/WNSa6P

For registering your laptop/mobile phone for wifi access at CERN, please fill in a request here: http://cern.ch/registerVisitorComputer - and use Melanie Krawina as the CERN contact person (on the last page of the request form).

 

 

A note on the photography

We typically create photos at events we host. The photos are published to represent out activities on our Social Media Channels, as well as possibly in print media. If you do not want to get photographed, please write an email to idea.s@cern.ch.

* Cisco Visual Networking Index: Forecast and Methodology, 2016–2021. Updated September 15, 2017

 

1 Welcome and Introduction

2 How to use video as a freelancer

Introduction and overview of common video types and distribution channels, equipment, surroundings, lighting, and angles. Different hacks will be given.

3 Group discussion

Input from the audience on what they like and what they do not like in videos

4 Brief

Participants divide into groups of two. Together they decide which video content they want to pursue. People can bring their own ideas and try to realize it during the workshop, otherwise, different ideas will get assigned.

5 Work on script

Small teams have to work on the concept and strategy of their videos

6 Work on film

The teams have to film their video with their own smartphones

11:55 Coffee Break

Coffee will be provided

7 Presentation, Feedback and Wrap Up

Each team has to present their videos. Feedback will be provided