Workshop on Alumni Relations - EEEKC (CANCELLED)

Wednesday 13 Nov 2019, 08:30 → 21:00 Europe/Paris

4/3-001 (CERN)

Laure Esteveny (CERN)

This workshop is organized with a view to sharing experience with the strategic challenges of managing alumni relations between 5 institutions which promote STEM ,  EMBL, KIT, ETH Zurich, EPFL and CERN.

The design is based on candid, pragmatic exchanges, with a view to provide support and share ideas to move forward. No minutes are made and no information shared will be further distributed  without the explicit consent from the contributor.

See here on how to get to CERN https://visit.cern/get-to-cern 

08:30 → 09:00 Arrival and welcome coffee

09:00 → 09:10 Welcome address by CERN Management

09:10 → 09:40 Tour de table key figures

5' for each participant

09:40 → 10:40 Management/Board expectations

• Objectives, reporting line, metrics, road map, resources
• internal stakeholders and buy-in

10:40 → 11:00 Coffee break

11:00 → 12:00 Serving an alumni community

Unique value proposition segmentation of audiences, triggering and measuring engagement, partnerships , offer.
External challenges

12:00 → 13:00 Lunch

Sandwich lunch in R1. Hosted by CERN

13:00 → 13:30 Focus on international programs

13:30 → 14:30 Key challenges and what works

Each participant presents one major challenge faced, followed by what has worked for others.

14:30 → 15:15 Strategy for communication

Including the use of social media channels

15:15 → 15:45 Community management tools

Tools used for supporting the work of each alumni relations office,

15:45 → 16:00 Day wrap up

16:30 → 18:00 Visit of CERN underground facilities - CMS detector

Professor Christoph Schaefer, physicist, previously a collaborator of the CMS experiemnt at the LHC and today charged with CERN's International Relations will guide us to a tour of the CMS detector.

Departure from the hall of main building at 16:30 , Transport by CERN to Point 5. Arrival at Point 5 at 17:00. Guided visit until 18:00. Transport back to CERN .

19:00 → 21:00 Informal dinner

At participants' own expenses - Place tbd - Transport by tram from CERN. Meeting at 19:00 in the hall of main building.