- Examples of Knowledge Transfer on social media e.g. ASTP. Demonstrate which platforms they use.
- Focus on LinkedIn and Twitter.
2.1. LinkedIn
• Benefits e.g. emphasising that LinkedIn is all about a network of people
• ‘Top tips’ e.g. keeping profiles up-to-date
• Writing LinkedIn articles
2.2. Twitter
• Use of #hashtags to create identity for HEPTech /raise awareness
• ‘Top tips’
• How Twitter differs from LinkedIn – need to repeat content for it to be seen etc.
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