31st International Symposium on Lepton Photon Interactions at High Energies

Engaging the Public through social media and the web

18 Jul 2023, 14:15

15m

Monash University

Talk Diversity, inclusion, equity and Outreach Diversity, Inclusion, Equity and Outreach

Speaker

Reina Coromoto Camacho Toro (LPNHE-Paris CNRS/IN2P3)

Description

Communicating the science and achievements of the ATLAS Experiment is a core objective of the ATLAS Collaboration. How do we most effectively engage and educate the public through social media and web content? This contribution will explore the range of communication strategies adopted in ATLAS communications, and lessons learned. In particular, an overview of ATLAS’ digital communication platforms will be given – with focus on social media, web content, YouTube, and Virtual Visits – and the effect on target audiences evaluated with best practices are shared.

Presentation materials

202307_LeptonPhoton_CamachoToro-v2.pdf