Speaker
Reina Coromoto Camacho Toro
(LPNHE-Paris CNRS/IN2P3)
Description
Communicating the science and achievements of the ATLAS Experiment is a core objective of the ATLAS Collaboration. How do we most effectively engage and educate the public through social media and web content? This contribution will explore the range of communication strategies adopted in ATLAS communications, and lessons learned. In particular, an overview of ATLAS’ digital communication platforms will be given – with focus on social media, web content, YouTube, and Virtual Visits – and the effect on target audiences evaluated with best practices are shared.
Author
Reina Coromoto Camacho Toro
(LPNHE-Paris CNRS/IN2P3)
