Choose timezone
Your profile timezone:
Archives, Library and Open Science events
The fate of the Dodo: A marketing strategy for a national library
by
→
Europe/Zurich
60/6-002 (CERN)
Description
CERN Library, AILIS and SNL invite you to the third Library Science Talk of 2003.
Some years ago the National Library of the Netherlands (aka KoninklijkeBibliotheek) developped a mission statement and a strategic marketing program. Chief financial officer Perry Moree presents the first results of this program and elaborates on the ways in which defining a marketing strategy has effected the core business of the KB. While concerning a National Library, the approach and results can of course also be analysed more generally in terms of their application to other types of libraries.
Please register to attend by calling Ms. Lamia Djerbi at 022 767.24.31 or contacting her at: mailto:Lamia.Djerbi@cern.ch
For the full programme see at http://librarysciencetalks.web.cern.ch/librarysciencetalks/
Some years ago the National Library of the Netherlands (aka KoninklijkeBibliotheek) developped a mission statement and a strategic marketing program. Chief financial officer Perry Moree presents the first results of this program and elaborates on the ways in which defining a marketing strategy has effected the core business of the KB. While concerning a National Library, the approach and results can of course also be analysed more generally in terms of their application to other types of libraries.
Please register to attend by calling Ms. Lamia Djerbi at 022 767.24.31 or contacting her at: mailto:Lamia.Djerbi@cern.ch
For the full programme see at http://librarysciencetalks.web.cern.ch/librarysciencetalks/