EGEE'06

Session

Public Relations Workshop

27 Sept 2006, 11:00

CICG

Description

Minimizing Misunderstanding: How the media deal with
scientists


The world of the media is very different to that of science,
but it does work on a
logical set of rules and behaviors, however obscure they
might be to those
outside of the media. In this session, journalists will
present how the media
operates to help researchers, scientists and developers to
have better relations
with journalists. It will cover both how to respond to being
approached by
journalists, and how to approach journalists themselves.

The session will be introduced by members of the NA2
(Dissemination, Outreach
and Communication) activity, followed by a talk by a
professional writer and
journalists, and finally a panel discussions with a members
of the media, NA2
and NA3 (Training) activities.

80. Introduction: Why Communicate

Mr Owen Appleton (EGEE)

27/09/2006, 11:00

A short introduction to the session, explaining why communication is a key issue for EGEE and other projects.

81. How to approach the media and how to deal with them approaching you.

Ms Gillian Law (NESC)

27/09/2006, 11:15

This talk, given by a professional writer and ex-journalist working on issues surrounding the Grid, is intended to make it easier for members of the community to deal with the press. By understanding how the press operates, delegates should find it easier to approach the media with stories, and how to react when the media approaches them.

82. Panel discussion: dealing with the Media

Mr Owen Appleton (EGEE)

27/09/2006, 11:55

This session will feature a panel discussion with members of the dissemination and training activities within the project, grid journalists and professional writers on issues relating to the media. The members will answer questions from the floor, or questions can be submitted in advance to owen.appleton@cern.ch with ‘PR Question’ in the title field.