Speaker
Sascha Mehlhase
(Ludwig Maximilians Universitat (DE))
Description
Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.
Primary authors
Katarina Anthony
(Universita degli Studi di Udine (IT))
Sascha Mehlhase
(Ludwig Maximilians Universitat (DE))
