Help us make Indico better by taking this survey! Aidez-nous à améliorer Indico en répondant à ce sondage !

20–25 May 2019
Other Institutes
America/Mexico_City timezone
REMEMBER EVEN IF YOU ARE ONLY TRANSITING THROUGH THE USA YOU MUST HAVE A VALID ESTA PRINTED WITH YOU.

Communicating ATLAS: adapting to an ever-changing media landscape

Not scheduled
20m
Other Institutes

Other Institutes

CCU BUAP, Via Atlixcayotl 2299, Angelópolis, Corredor Comercial Desarrollo Atlixcayotl, 72810 Puebla, Mexico
Poster

Speaker

Sascha Mehlhase (Ludwig Maximilians Universitat (DE))

Description

Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.

Primary authors

Katarina Anthony (Universita degli Studi di Udine (IT)) Sascha Mehlhase (Ludwig Maximilians Universitat (DE))

Presentation materials