Jan 10 – 14, 2022
Online only
Europe/London timezone

Sharing ATLAS Science: communicating to the public

Jan 12, 2022, 10:00 AM
20m
Online only

Online only

Parallel session talk Public Engagement and Training Science in Society

Speaker

Sascha Mehlhase (LMU Munich)

Description

Communicating the science and achievements of the ATLAS Experiment is a core objective of the ATLAS Collaboration. This talk will explore the range of communication strategies adopted in ATLAS communications, with particular focus on how these have been impacted by the COVID-19 pandemic. In particular, an overview of ATLAS’ digital communication platforms will be given – with focus on social media, YouTube and Virtual Visits – and the effect on target audiences evaluated with best practices are shared.

Primary author

Steven Goldfarb (University of Melbourne (AU))

Presentation materials