The nature of innovation
The importance of technology transfer
Innovative means of technology transfer (including creativity techniques)
Case study โHCIDโ
Convener:
Peter Keinz(Vienna University of Economics and Business)
Conducting a quantitative/qualitative market analysis
Conducting a sound competitor analysis (Porterโs Five Forces)
Coming up with an actionable commercialization strategy
Group assignment โBusiness Caseโ including student presentations
Convener:
Beate Edl(Vienna University of Economics and Business)
slides
12:00
→
13:00
--- lunch ---
1h
13:00
→
17:00
Case Studies: Business Modeling60/6-015 - Room Georges Charpak (Room F)
Meeting in front of the Globe (building 80) 15 min before your tour
Safety rules
- closed, flat or block-heeled shoes are required for the site visits
- helmets will be provided
- access to underground areas is not authorized for pacemaker wearers nor pregnant women
- access to underground areas is not authorized for people under 16
Slides
12:00
→
13:00
--- lunch ---
1h
13:00
→
17:00
Case Studies: Workshop on New Business Development60/6-015 - Room Georges Charpak (Room F)
Overview of communication - Understanding your audience and the platform you are using. How to make your point and get your message across effectively45m13/2-005
Hands-on training exercise and group assignment: TALENTed outreach2h 15m
Now it is time to show what you have learned during the day. Prepare a 3-minute outreach talk to present your current research work or a future research idea. The talks will be structured in a comprehensive and attractive way and trained in small groups to be ready for Thursday's filming session.
Speakers:
Christine Sutton(CERN), MrsClaudia Marcelloni De Oliveira(University of Birmingham (GB)), Mick Storr(CERN), Pietari Kauttu(Bgator), Rolf Landua(CERN), Stephanie Hills(STFC and CERN)
The bus leaves from in front of building 33 at 13.30 sharp
14:00
→
18:30
Hands-on outreach exercise sessionSt Genis Business Center
St Genis Business Center
CERN
St Genis Business Center
30 rue Auguste Piccard
Technoparc du Pays-de-Gex
Conveners:
MrsClaudia Marcelloni De Oliveira(University of Birmingham (GB)), Pietari Kauttu(Bgator)
14:00
The speech roulette - TALENTed outreach presentations4hSt Genis Business Center
St Genis Business Center
CERN
Everyone presents their prepared 3-minute speech supported by max 2 power point slides or other material if needed. The presentations are filmed. Each student in the audience writes a short feedback about each presentation for the chairman of the session. At the end of the session the science communication professionals give feedback regarding the presentations. The speeches are then edited and disseminated through the TALENT website; they will also be made available to the European Commission which funds TALENT.
Speakers:
MrsClaudia Marcelloni De Oliveira(University of Birmingham (GB)), Mick Storr(CERN), Pietari Kauttu(Bgator), Rolf Landua(CERN)
16:30
A small team joins CERN Google + Hangout with CERN Communication Group!1h 30mSt Genis Business Center
St Genis Business Center
CERN
For the 3 presenters, transportation back to CERN for the Google + Hangout session will be provided.