10-17 July 2019
Ghent
Europe/Brussels timezone

Communicating ATLAS: adapting to an ever-changing media landscape

12 Jul 2019, 10:00
15m
ICC - Baeckeland 2 (Ghent)

ICC - Baeckeland 2

Ghent

Parallel talk Outreach, Education, and Diversity Outreach, Education, and Diversity

Speaker

Katarina Anthony (Universita degli Studi di Udine (IT))

Description

Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.

Primary author

Katarina Anthony (Universita degli Studi di Udine (IT))

Presentation Materials