5-10 August 2019
Westin Harbour Castle, Toronto Canada
America/Toronto timezone

Communicating ATLAS: adapting to an ever-changing media landscape

8 Aug 2019, 10:30
30m
Harbour Ballroom (Westin Harbour Castle, Toronto Canada)

Harbour Ballroom

Westin Harbour Castle, Toronto Canada

1 Harbour Square, Toronto, Ontario, Canada
Poster submission Poster Session (Thu/Fri)

Speaker

Ana Maria Rodriguez Vera (York University (CA))

Summary

Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.

Primary author

Steven Goldfarb (University of Melbourne (AU))

Presentation Materials