12th Edition of the Large Hadron Collider Physics Conference

Engaging the Public – ATLAS Digital Communication

Not scheduled

2h

Outreach, Diversity and Education Poster Session

Speaker

Elise Maria Le Boulicaut Ennis (Duke University (US))

Description

Communicating the science and achievements of the ATLAS Experiment is a core objective of the ATLAS Collaboration. This contribution will explore the range of communication strategies adopted, provide an overview of ATLAS’ digital communication platforms - including its website and social media - and evaluate their impact on target audiences. Lessons learned and best practices will be shared, drawing from measured effects on audience engagement.