Speaker
Katarina Anthony
(CERN)
Description
The High-Luminosity LHC (HL-LHC) will define the frontier of particle physics for the coming decades. For the ATLAS Collaboration, the current communication challenge lies in a dual-track approach: sustaining the impact of ongoing Run 3 physics results while pivoting the narrative toward the high-luminosity upgrade. This talk outlines a strategy and set of tools to navigate these parallel priorities, with a focus on the global human story behind the upgrade.Katar
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Author
Katarina Anthony
(CERN)
Co-author
Steven Goldfarb
(University of Melbourne (AU))