Speaker
Clara Nellist
(Georg August Universitaet Goettingen (DE))
Description
An essential component of the long-term success of scientific research is communicating the results and methodology to the wider public. Social media is a vital new tool for this endeavour. Over the years, there have been a number of important results on top physics released by the ATLAS Collaboration. These have been communicated through audience-tailored content, including ATLAS physics briefings, videos, and press statements, amongst others. The ATLAS Collaboration has continued to adapt its communication strategy to match the social media evolution, producing content specifically targeting this emerging audience, the effect of which will also be explored in this poster.
Primary authors
Clara Nellist
(Georg August Universitaet Goettingen (DE))
Katarina Anthony
(Universita degli Studi di Udine (IT))
Steven Goldfarb
(University of Melbourne (AU))
Sascha Mehlhase
(Ludwig Maximilians Universitat (DE))
Dr
Kate Shaw
(University of Sussex (GB))
Savannah Jennifer Thais
(Yale University (US))
Emma Ward
(Universita degli Studi di Udine (IT))
