Speaker
Katarina Anthony
(CERN)
Description
Communicating the science and achievements of the ATLAS Experiment is a core objective of the ATLAS Collaboration. This contribution will explore the range of communication strategies adopted, provide an overview of ATLAS’ digital communication platforms - including its website and social media - and evaluate their impact on target audiences. Lessons learned and best practices will be shared, drawing from measured effects on audience engagement.
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Authors
Katarina Anthony
(CERN)
Steven Goldfarb
(University of Melbourne (AU))
